Marketing News

Fine’ry Enters Roblox

The fast-growing fragrance brand at Target is expanding its reach to the gaming community.

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By: Lianna Albrizio

Associate Editor

In an effort to connect with a new generation of fragrance enthusiasts, Fine’ry has entered Roblox. The fast-growing fragrance brand at Target is expanding its reach to the gaming community. The launch of Fine’ry-verse on Roblox marks a “significant leap” into the digital landscape, inviting users on Roblox to explore and discover Fine’ry scents in a vibrant, interactive online world, per the brand. “Fine’ry-verse on Roblox is more than just a platform for us; it’s an immersiv...

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